About Us

We’re Craig and Elise – best friends, business partners, and a husband-and-wife team dedicated to guiding families through some of life’s most difficult moments.


Elise is a Minnesota licensed funeral director and licensed insurance agent with over 15 years of experience in the funeral industry, specializing in funeral preplanning services, Medicaid strategy and monument creations.


Craig brings a unique background from the insurance industry and law enforcement, and has found his true calling in helping others through life's most difficult times in creating and designing memorials.  After assisting Elise over the years in the industry, he has found his true passion in life in taking care of others during difficult times.


After experiencing the heartbreak of losing our first baby, we felt a strong pull to build something that mattered. That moment led us to create our own business focused on planning ahead and designing personal, lasting monuments that honor loved ones with care and intention.


Outside of work, Craig officiates college basketball and enjoys staying active working out. Elise enjoys long nature walks and spending time at the lake and reading a good book! She also loves doing wedding makeup as a creative outlet. Together, we enjoy traveling and spending time with our families and playing with our two playful sproodle dogs, Porter and Maggie Jo.


We feel honored to walk with families during such meaningful times, helping them find clarity, comfort, and confidence in planning for what matters and ensured they are well taken care of.